The Mautic Dashboard contains some pretty useful information about your leads and marketing performance, Unfortunately it doesn’t show any external data, such as Google Analytics and Woocommerce data. We recently set about addressing this shortcoming. Here’s what we came up with… We were looking for a way to see data from our Mautic Dashboard, Google Analytics and Woocommerce sales, all in one place. Although there are numerous options available, like …
A recent question in the Mautic community on Facebook asked how to get unsubscribe notifications in Mautic. In this post, I’ll walk you through the process of having an email sent to you when someone unsubscribes using the Mautic unsubscribe link. Step 1 – Create a Segment Navigate to the Segments section and click on “+ New” in the upper-right corner. Give your segment a meaningful name and description so …
I’m pleased to announce that I’ve just upload a new Mautic landing page template to the template store. Called Hero Form, this Mautic landing page template is built using Bootstrap 4 (fully responsive). As standard, it features two areas for you to insert a form – one in the hero image at the top (hence the name) and one at the bottom of the page. (And it works really well …
In a previous post, I covered how to lay out Mautic forms using horizontal styling if your WordPress theme uses Bootstrap. But a client recently needed me to get a Mautic form horizontal layout in a WordPress theme that doesn’t use Bootstrap. So I created a form theme for Mautic, which I’ve made available to buy here. Installing the Mautic form horizontal layout theme Once you’ve downloaded the theme, you …
Mautic and WordPress work very well together. But one question that gets asked time and again on the Mautic Community is how to modify the default Mautic form layout. In this post, I’ll explain one way a non-coder can achieve a horizontal form layout easily. The problem with the default Mautic form layout By default, Mautic forms appear with the fields laid out vertically. While this is okay for short, …
A common issue some people have with Mautic is how to create a double opt in email list. Some time ago, Mautic published a post on how to do this, but I’m going to show you a slightly different way. What is double opt in? Double opt in is the recommended method for building email lists. With a single opt-in, there are potential issues that any good email marketer wants …
Adding new emails to an existing campaign is something that comes up a lot in the Mautic forums. You would be forgiven for thinking that you can just add emails to a campaign and they’ll go out as you intend, but Mautic campaigns don’t work quite like that. Adding new emails to an existing campaign A common scenario is where you have a campaign that sends emails to your …
Email marketing, depending on who you ask, is either the best thing since sliced bread or a complete waste of time. But the fact is that when used correctly, email marketing can drive 18 times more revenue than email blasts — and way more revenue than doing nothing at all.
For lots of people who are looking to transition from an email service minded platform to marketing automation, not only is discovering the best platform a job, understanding ways to get the most out of it is yet another project in and of itself.
Marketing personas are fictional characters that represent your ideal customers. They incorporate the various needs, goals, and behavioral patterns among your real and potential customers and help you understand your customers better. But how do you go about creating them?
