A recent question in the Mautic community on Facebook asked how to get unsubscribe notifications in Mautic. In this post, I’ll walk you through the process of having an email sent to you when someone unsubscribes using the Mautic unsubscribe link. Step 1 – Create a Segment Navigate to the Segments section and click on “+ New” in the upper-right corner. Give your segment a meaningful name and description so …
I’m pleased to announce that I’ve just upload a new Mautic landing page template to the template store. Called Hero Form, this Mautic landing page template is built using Bootstrap 4 (fully responsive). As standard, it features two areas for you to insert a form – one in the hero image at the top (hence the name) and one at the bottom of the page. (And it works really well …
Email marketing, depending on who you ask, is either the best thing since sliced bread or a complete waste of time. But the fact is that when used correctly, email marketing can drive 18 times more revenue than email blasts — and way more revenue than doing nothing at all.
For lots of people who are looking to transition from an email service minded platform to marketing automation, not only is discovering the best platform a job, understanding ways to get the most out of it is yet another project in and of itself.
Marketing personas are fictional characters that represent your ideal customers. They incorporate the various needs, goals, and behavioral patterns among your real and potential customers and help you understand your customers better. But how do you go about creating them?
